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One of the really big problems was the DISTINCT very poor advertising and messaging. Road signs with your name on it does NOT inspire a vote. For example.. a catchy...keep idaho red - vote ED...bur nada!...I asked several times for a platform oriented sign...big...for a prominent location...nada..no response...no wonder he got only q9% of the vote. Couldn't even get a response from mcgeachen team for a sign!..advertising is everything, but this case...VERY VERY POOR!...where's the beef?

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